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d.castroolaya@uwinnipeg.ca
instructor@feathergroup.org
Canada / US / Colombia
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Marketing
Brand
Audience
Website
SEO – Search Engine Optimization
SEM – Search Engine Marketing
Campaigns and Advertising
Paid Social
Programmatic Advertising
Paid Metrics
Email Marketing
AI
Social Media
Influencers
Metrics
Digital Project Management
Design
Photography
Contact Me
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Marketing
Brand
Audience
Website
SEO – Search Engine Optimization
SEM – Search Engine Marketing
Campaigns and Advertising
Paid Social
Programmatic Advertising
Paid Metrics
Email Marketing
AI
Social Media
Influencers
Metrics
Digital Project Management
Design
Photography
Contact Me
Book time with me
Influence of AI on Online Advertising & Email Marketing
Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day
The Ever Changing Environment
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AI For Testing
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AI Options for Online Advertising and Email
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Future Trends and Opportunities
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What is a Brand?
The best brands are unique and memorable - Coca Cola, Home Depot, McDonald’s, Tim Hortons.
A brand is more than fonts, colours and logos, it’s also connected to experience, values and how it’s all brought to life = your brand identity
A logo is one small step in developing a Brand.
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