Humour Appeals
Benefits of being funny
- They stand out in a crowd.
- Positive connections to your brand.
- “HEY, remember that ad….”
Cons of being funny
- What’s funny to one, is offensive to another.
- They only remember the punchline.
- Ummmmm…. I don’t get it.
Some funny stats
- 48% of people don’t think they have a relationship with a brand unless it makes them smile or laugh.
- 80% will recommend that brand to friends and family.
- 72% will choose that brand over a competitor.
- 90% of people are more likely to remember ads if they’re funny.
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Social Media Voice
• It connects to your target persona (ICP) and core values.
• Establishing this gives purpose to the tone of your posts.
• It creates consistency when multiple people are managing an account.