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d.castroolaya@uwinnipeg.ca
instructor@feathergroup.org
Canada / US / Colombia
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Marketing
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SEO – Search Engine Optimization
SEM – Search Engine Marketing
Campaigns and Advertising
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Programmatic Advertising
Paid Metrics
Email Marketing
AI
Social Media
Influencers
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Digital Project Management
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Photography
Contact Me
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Marketing
Brand
Audience
Website
SEO – Search Engine Optimization
SEM – Search Engine Marketing
Campaigns and Advertising
Paid Social
Programmatic Advertising
Paid Metrics
Email Marketing
AI
Social Media
Influencers
Metrics
Digital Project Management
Design
Photography
Contact Me
Book time with me
The Strategic & Tactical Foundation of Email Marketing
Ignoring online marketing is like opening a business but not telling anyone
What is Email Marketing?
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Most Common Types of Emails
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What Contributes to a Great Email?
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List Building, Segmentation, and Dynamic Fields
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Setting Up Your First Email Campaign
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The Fundamentals of Content Marketing
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Writing for Email
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Why Email Design Matters
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Email Service Providers
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Campaign Management
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Automation
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Setting Up Automation with MailChimp
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Email Analytics
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Reporting
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CASL & GDPR Compliance
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What is Email Marketing?
The best brands are unique and memorable - Coca Cola, Home Depot, McDonald’s, Tim Hortons.
A brand is more than fonts, colours and logos, it’s also connected to experience, values and how it’s all brought to life = your brand identity
A logo is one small step in developing a Brand.
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