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The Strategic & Tactical Foundation of Email Marketing

Ignoring online marketing is like opening a business but not telling anyone

What is Email Marketing?

Most Common Types of Emails

What Contributes to a Great Email?

List Building, Segmentation, and Dynamic Fields

Setting Up Your First Email Campaign

The Fundamentals of Content Marketing

Writing for Email

Why Email Design Matters

Email Service Providers

Campaign Management

Automation

Setting Up Automation with MailChimp

Email Analytics

Reporting

CASL & GDPR Compliance

What is Email Marketing?

The best brands are unique and memorable - Coca Cola, Home Depot, McDonald’s, Tim Hortons.

A brand is more than fonts, colours and logos, it’s also connected to experience, values and how it’s all brought to life = your brand identity

 

 

Email Marketing MDP Instructor

A logo is one small step in developing a Brand.

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